Dipesh Shrestha, Kathmandu : The “Maya Dharane Besar Industry,” established in Dharan, has recently become a widely discussed topic across Nepal and a source of inspiration. Initiated under the leadership of Dharan Sub-Metropolitan City, the industry has not only conveyed a message of self-reliance, collective ownership, and domestic production but also planted a seed of hope amid disbelief, despair, and lack of alternatives.

The industry was founded with an initial investment of around NPR 1.5 million, combining local resources and labor. This investment covered the cost of necessary machinery—such as dryers, grinders, and packaging equipment—along with the purchase of raw materials and initial market setup.

Mayor Harkaraj Rai stated that the profits generated from the industry would be distributed fairly. “The earnings will be spent on local government development projects, sustainability of the industry, incentives for local turmeric-producing farmers, and support for community-based organizations engaged in social work,” he said.

This effort has demonstrated that business is not just about profit but also about relationships with the community, responsibilities, and sustainable practices. On the day of its inauguration, 1,500 kg of raw turmeric was purchased from local farmers at NPR 300 per kg. The processed turmeric was sold for approximately NPR 260,000. Currently, the product is available in the market for NPR 800 per kg. Though there have been some criticisms regarding the price, the “Maya Dharane” brand has begun to win consumer trust due to its purity, authenticity, and health benefits.

What’s even more significant is that the product is not limited to the domestic market. Even in its initial phase, it has been exported to Hong Kong, reflecting the global potential of Nepali local products.